Our story and philosophy
Hello! My name is Shamil. I am the creator of Cocopine and also a father of three kids. The story of Cocopine started when I overheard curse words coming from videos my boys watched on YouTube on their iPads. That's when I realized that I, as millions of parents, didn't really have much control over what my kids watched on YouTube. I decided there's gotta be a better way!
Our small team is building what we believe is the best tool that empowers parents to curate safe and enriching YouTube experiences for their children, balancing entertainment and education.
Parenting is never easy, especially in the technological world we
live in today. Online videos, such as those on YouTube, are
particularly hard for parents to control. Kids get pulled into a
rabbit hole of never-ending addictive videos that are often bizarre
or inappropriate, for example, they may contain curse words or
content aimed at adults, and there’s no easy way for parents to deal
with this. At the same time, there are a lot of great educational
videos out there too, but how do we, as parents, find them, let
alone have our kids watch them?
After experiencing a lot of frustration with the status
quo and the lack of good solutions to these problems, we decided to
create Cocopine.
Our guiding philosophy is to empower
parents by giving them control. Let parents - and not social media
algorithms - decide which videos their children should or should not
watch. We believe that every family should have simple ways of
setting such boundaries. Our incentives are to help parents get
better control over video content their children consume, not to
maximize video views or engagement in the app. Heck, if children use
Cocopine rarely and spend more time doing more useful things - we’ll
be super happy!
We are just getting started with
Cocopine. It's still day 1 for us, and we will continue to
constantly improve the product to better serve families.
